Advertising

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Omschrijving

A European advertising text, packed with practical examples, which will be ideal for all students of advertising. Advertising will be a core text for courses in advertising at 3/4th year level as well...
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A European advertising text, packed with practical examples, which will be ideal for all students of advertising. Advertising will be a core text for courses in advertising at 3/4th year level as well as CAM diploma and certificate students. In addition marketing communications will find it useful as supplementary reading.
Uitgever Financial Times
Druk 1
ISBN/EAN 9780273632894
Auteur Wright, R.
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