The advertising concept book

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Omschrijving

A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that cove...
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Uitgebreide omschrijving

A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns. Original.
Uitgever Thames & Hudson Ltd (N&L)
Druk 1
ISBN/EAN 9780500287385
Auteur Barry, p.
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