How advertising will heal the world and your business

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The time has come for a radical paradigm shift in branding as we know it. Where, in the past, branding has seemed mainly focused on fulfilling hedonistic individual needs, it’s gradually becoming clea...
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The time has come for a radical paradigm shift in branding as we know it. Where, in the past, branding has seemed mainly focused on fulfilling hedonistic individual needs, it’s gradually becoming clear: people are waiting for brands to help them help others. And, in doing so, these so-called “Meaningful Prosocial Brands” help fulfill a basic, strong and growing need: the need to live a meaningful life. This book, based on extensive research in the world’s 16 biggest economies, unveils new insights and practical knowledge that can make your brand grow and bring about a huge positive impact on our world.
Uitgever Free Musketeers
Druk 1
ISBN/EAN 9789048419272
Auteur Woerde, mark
Vakken economie en ondernemen

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