Advertising & the mind of the consumer

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Omschrijving

Advertising is an established force and yet, just how it works remains something of a mystery. This title reveals the secrets of successful campaigns from a wide range of media. Using well-known inter...
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Uitgebreide omschrijving

Advertising is an established force and yet, just how it works remains something of a mystery. This title reveals the secrets of successful campaigns from a wide range of media. Using well-known international ads as examples, it takes readers into the mind of the consumer and explains how advertising messages work - or not - and why.
Uitgever Central Bookhouse
Druk 3
ISBN/EAN 9781741755992
Auteur SUTHERLAND
Vakken economie en ondernemen

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