Applied business research

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Omschrijving

This book introduces students with little or no background in applied research to a deeper understanding of the philosophies that underlie the methods researchers use to acquire, verify and validate i...
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This book introduces students with little or no background in applied research to a deeper understanding of the philosophies that underlie the methods researchers use to acquire, verify and validate information in applied research. It focuses on applied research as a service to a client with a problem that research can solve. It seeks to help students understand how they can apply research to their own businesses, or employ consultants to do the same in the knowledge that they can make informed decisions, emphasising the efficient use of research resources while trying to maximise the likelihood of providing a useful product.
Uitgever John Wiley & Sons Ltd
Druk 1
ISBN/EAN 9780471341260
Auteur Cavana, R.Y.
Vakken economie en ondernemen

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