The art of influencing and selling

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Omschrijving

Whether youre new to sales or have at least one years experience in selling, this book will leapfrog your selling skills and understanding of sales techniques to a more sophisticated, satisfying and m...
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Uitgebreide omschrijving

Whether youre new to sales or have at least one years experience in selling, this book will leapfrog your selling skills and understanding of sales techniques to a more sophisticated, satisfying and more genuinely customer and client-oriented level. If youre more experienced, then this book provides a comprehensive refresher which uses fresh insights, the latest ideas and practical useable tools like checklists to help you sell more and sell better. Fully reference and researched, The Art of Influencing and Selling covers: the psychology of selling a product or service; the sales pipeline and how to ensure its realistic; making an effective sales presentation; up-selling, cross-selling, cold-calling and warm calling; effective approaches to prospective customers and clients; how to interrogate a database of contacts to get more sales; how to write effective sales materials; the power of business networking; how to get senior level appointments in your diary and closing a sale and follow up.
Uitgever Kogan page ltd
Druk 0
ISBN/EAN 9780749464486
Auteur Kolah, a.
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