The Art of Innovation: Lessons in Creativity from Ideo, America's Leading Design Firm

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The general manager of IDEO, the design firm that created the Apple Mouse and the Palm V, reveals strategies for fostering imagination, expressing ideas, and developing hit products by bringing out t...
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The general manager of IDEO, the design firm that created the Apple Mouse and the Palm V, reveals strategies for fostering imagination, expressing ideas, and developing hit products by bringing out the creativity in every employee. 20,000 first printing.
Uitgever Baker & Taylor, Continua-
Druk 0
ISBN/EAN 9780385499842
Auteur Kelley, Thomas
Vakken economie en ondernemen

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