Beyond hofstede: culture frameworks for global marketing and management

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Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been ques...
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Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
Uitgever Macmillan Distribution Ltd
ISBN/EAN 9780230202399
Auteur Nakata, c.
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