Brand prototyping

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This book presents a unique method that enables the brand to create a strong identity and to develop a meaningful relationship with the consumer.This Brand Prototyping Process® is derived from the Jun...
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This book presents a unique method that enables the brand to create a strong identity and to develop a meaningful relationship with the consumer.
This Brand Prototyping ProcessĀ® is derived from the Jungian archetypes, because these provide a framework that guides the building of a brand in
an individual, consistent and consequent way.
By virtue of their timeless and universal nature, they offer the ability to create a link between the static and dynamic brand identity.
The Brand Prototyping ProcessĀ® is the first concept that can offer concrete tools for relevant renewal within the identity such that the relationship remains meaningful and the brand is seen as vital and dynamic. Thus the Brand Prototyping ProcessĀ® offers a solution to the paradox that faces every brand: the need to stay the same by continually adapting!
Uitgever Adformatie Groep
Druk 1
ISBN/EAN 9789491560248
Auteur Jansen, M.
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