BRICs and Beyond: Lessons on Emerging Markets

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Omschrijving

BRICs and Beyond is an international business executive text written especially for executive and MBA students. It is based on extensive consulting in emerging economies and several years of experien...
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BRICs and Beyond is an international business executive text written especially for executive and MBA students. It is based on extensive consulting in emerging economies and several years of experience teaching executive MBA courses around the globe. The author has continually faced the problem that the available textbooks for teaching international business focused almost exclusively on examples of Western multinationals for case illustrations. In the process of preparing cases nearer to the emerging market she worked in, the author realized that the often fascinating, frequently insightful and always different approach to business illustrated by these cases should be required reading for MBA students in typical Western environments too. With its wide range of current case illustrations and concise summaries this is a new-generation text that will welcome todays MBA student to the wider world of 21st century international business. ...this book is needed not only because it looks at business from the BRICs points of view; it also looks at business from the point of view of tomorrows business leaders and the challenges that they will have to cope with.
Uitgever John Wiley & Sons Ltd
Druk 1
ISBN/EAN 9781119962694
Auteur Jones, Stephanie
Vakken economie en ondernemen

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