Bridging the culture gap

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As globalization continues to gathers momentum, the contact between business people from other countries is becoming more and more frequent. The more national boundaries a company crosses, the greater...
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As globalization continues to gathers momentum, the contact between business people from other countries is becoming more and more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking. The second edition of Bridging the Culture Gap, written by two of Cannings most experienced trainers, is a distillation of many years work and is based on the real-life business situations of their international clients. Youll find out how to interpret the party line, communicate with style, get your message across, be sensitive to other cultures, and ultimately, win the deal. This fully updated new edition also includes a new chapter on making yourself understood in English. Packed with fascinating cases, cultural awareness scales, communication style tests and practical tips, this lively guide will help anyone - of any nationality - to become a better communicator.
Uitgever Kogan page ltd
Druk 2
ISBN/EAN 9780749452742
Auteur Carte, P.
Vakken economie en ondernemen

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