Building great customer experiences

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Omschrijving

This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ul...
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Uitgebreide omschrijving

This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.
Uitgever Macmillan Distribution Ltd
Druk 1
ISBN/EAN 9781403939494
Auteur Shaw , C. & Ivens , J.
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