Business to business to marketing management

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Omschrijving

This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies tr...
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This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organisations, companies,
Uitgever Intern. Thomson Learning Press
Druk 1
ISBN/EAN 9781844800018
Auteur Zimmerman, A.
Vakken economie en ondernemen

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