Business driven technology

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The Baltzan and Phillips approach in Business Driven Technology discusses various business initiatives first and prolifically through the Business Plug- Ins, and how technology supports those initiati...
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The Baltzan and Phillips approach in Business Driven Technology discusses various business initiatives first and prolifically through the Business Plug- Ins, and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation.

With 21 Business Plug Ins, instructors may customize the degree in which the business initiative is explored prior to the technology solution making those possible. This approach takes the difficult and often intangible MIS concepts, brings them down to the student's level, and applies them using a hands-on approach to reinforce the concepts. BDT provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDT is designed to give students the ability to understand how information technology can be a point of strength in an organization."

About the Author
Stephen Haag is the Associate Dean of Graduate Programs and Director of the MBA program in the Daniels College of Business at the University of Denver. Prior to being Associate Dean, Stephen served as Chair of the Department of Information Technology and Electronic Commerce in the Daniels College of Business at the University of Denver. Stephen holds a B.B.A. and M.B.A. from West Texas State University and a Ph.D. from the University of Texas at Arlington. Stephen has been teaching in the classroom since 1982 and publishing books since 1984.
Uitgever McGraw-Hill Book Company
Druk 4
ISBN/EAN 9780071220545
Auteur Baltzan, P.
Vakken economie en ondernemen

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