Business Research Methods

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Are you about to begin your dissertation or a research project, but dont know what topic to choose? Are you unsure of what research methods to use and how they should be applied to your project? Are y...
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Are you about to begin your dissertation or a research project, but dont know what topic to choose? Are you unsure of what research methods to use and how they should be applied to your project? Are you worried about how to write up your research project? Then this is the book for you! A balanced coverage of qualitative and quantitative methods means that no matter what approach you choose to use for your project, there are examples and case studies to help guide you through the process. Student Research boxes provide an insight into situations and research decisions that students have encountered in real life projects. They contain hints, tips and sometimes questions to help you think through your own project. A Running Case Study charts the progression of two student research projects - one qualitative and one quantitative - and shows how the content of each chapter can be used to develop their projects. Thought provoking questions are included in order to help you consider the issues and decisions involved, which you can then apply to your own project.
Uitgever McGraw-Hill Book Company
Druk 4
ISBN/EAN 9780077157487
Auteur Blumsberg, B.
Vakken economie en ondernemen

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