Buyology how everything we believe about why we buy is wrong

Prijs: € 12,23
Verwachte levertijd: 3 werkdagen

Omschrijving

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but its being used all the time. P...
Lees meer

Gerelateerde artikelen

Uitgebreide omschrijving

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but its being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstroms groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.
Uitgever Random House UK Business Books
Druk 1
ISBN/EAN 9781847940131
Auteur Lindstrom, m.
Vakken handel en verkoop

Anderen bestelden ook: