The case study handbook

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If youre enrolled in an executive education or MBA program, youve probably encountered a powerful learning tool: the business case. But if youre like many people, you may find interpreting and writing...
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If youre enrolled in an executive education or MBA program, youve probably encountered a powerful learning tool: the business case. But if youre like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In The Case Study Handbook, William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the authors framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.
Uitgever Harvard Business School Press
Druk 1
ISBN/EAN 9781422101582
Auteur Ellet
Vakken economie en ondernemen

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