City branding

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Omschrijving

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures th...
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Uitgebreide omschrijving

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
Uitgever Macmillan Distribution Ltd
Druk 1
ISBN/EAN 9780230241855
Auteur Dinnie, k.
Vakken economie en ondernemen

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