Consumer Behaviour, Global Edition:Global Edition

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Omschrijving

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavio...
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Uitgebreide omschrijving

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning.
Uitgever Pearson Education
Druk 11
ISBN/EAN 9780273787136
Auteur Schiffman, Leon Kanuk, Leslie
Vakken economie en ondernemen

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