Consuming the Romantic Utopia: Love and the Cultural Contradictions of Capitalism

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Omschrijving

To what extent are our most romantic moments determined by the portrayal of love in film and on TV? Is a walk on a moonlit beach a moment of perfect romance or simply a simulation of the familiar idea...
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Uitgebreide omschrijving

To what extent are our most romantic moments determined by the portrayal of love in film and on TV? Is a walk on a moonlit beach a moment of perfect romance or simply a simulation of the familiar ideal seen again and again on billboards and movie screens? In her unique study of American love in the twentieth century, Eva Illouz unravels the mass of images that define our ideas of love and romance, revealing that the experience of true love is deeply embedded in the experience of consumer capitalism. Illouz studies how individual conceptions of love overlap with the world of cliches and images she calls the Romantic Utopia. This utopia lives in the collective imagination of the nation and is built on images that unite amorous and economic activities in the rituals of dating, lovemaking, and marriage. Since the early 1900s, advertisers have tied the purchase of beauty products, sports cars, diet drinks, and snack foods to success in love and happiness.
Uitgever John Wiley & Sons Ltd
Druk 1
ISBN/EAN 9780520205710
Auteur Illouz, Eva
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