Corporate innovation & entrepreneurship

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Omschrijving

Corporate Innovation & Entrepreneurship, 3E, International Edition is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research...
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Corporate Innovation & Entrepreneurship, 3E, International Edition is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing and appropriate for sophisticated readers and experienced business professionals. This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of Corporate On& Entrepreneurship Edition rovides detailed, actionable answers to the what, how, where, and who questions surrounding corporate entrepreneurship in todays dynamic business environment.
Uitgever Cengage Learning Serv.
Druk 3
ISBN/EAN 9781111526917
Auteur Kuratko, D.F.
Vakken economie en ondernemen

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