The craft of strategy formation: translating business issues into

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Formulating a strategy is one of the most important but also one of the most difficult challenges faced by businesses: How may one translate a concern into a structured issue and the hypotheses for ad...
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Formulating a strategy is one of the most important but also one of the most difficult challenges faced by businesses: How may one translate a concern into a structured issue and the hypotheses for addressing that issue? How should one approach the designing and executing of the analyses through which these hypotheses can be tested, thus creating the insights from which new strategic options can be developed? And how can one identify the best bets from among the many different strategic options available, and determine how these may be translated into a coherent business strategy that the organization and its stakeholders can buy into? This book helps to answer these questions for the senior manager responsible for company strategy; the project manager whos been asked to chart and defend a new strategic course of action; and the student wishing to learn the ropes of strategy-creation. This book offers no theoretical strategy frameworks. Nor does it propagate a specific strategy of any kind. It is, quite simply, a cook book describing a step-by-step, focused and fast approach for creating a new strategy at medium-sized and large businesses.
Uitgever John Wiley & Sons Ltd
Druk 1
ISBN/EAN 9780470518595
Auteur Witteveen, P.
Vakken economie en ondernemen

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