Cultural Dimension of Global Business, The:United States Edition

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Omschrijving

Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business. The Cultural Dimension of Global Business provides a foundation for understan...
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Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business. The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture. Learning Goals Upon completing this book readers will be able to: * Understand the interaction between global business and culture * Discuss comparative values and cultural differences * Recognize the importance of understanding nonverbal communication patterns prevalent in the international business arena * Be familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managing * Identify strategies for coping with culture shock
Uitgever Pearson Education
Druk 7
ISBN/EAN 9780205835591
Vakken economie en ondernemen

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