Designing for growth a design thinking tool kit for managers

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Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: design thinking, or the ability to turn abstract ideas into practical applications for maximal business growth....
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Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: design thinking, or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit designs exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Uitgever Columbia University Press
Druk 0
ISBN/EAN 9780231158381
Auteur Liedtka, j. ogilvie, t.
Vakken economie en ondernemen

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