Developing Questions for Focus Groups

Prijs: € 58,74
Verwachte levertijd: 3 werkdagen

Omschrijving

Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translati...
Lees meer

Gerelateerde artikelen

Uitgebreide omschrijving

Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview. For example, asking participants to make lists, make report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions easier by outlining a process and offering many examples.
Uitgever Sage Publications
Druk 1
ISBN/EAN 9780761908197
Auteur Krueger, Richard A.,
Vakken Maatschappijwetenschappen

Anderen bestelden ook: