Do It Yourself Lobotomy Open Your Mind To Greater Creative Thinking

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Omschrijving

An Adweek Book Master the techniques that top companies use to spark creativity In todays business environment, gaining the competitive edge through creative and original thinking is a crucial compone...
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An Adweek Book Master the techniques that top companies use to spark creativity In todays business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahans experience of using these methods at A-list client companies.
Uitgever John Wiley & Sons Ltd
Druk 1
ISBN/EAN 9780471417422
Auteur Monahan, Thomas
Vakken economie en ondernemen

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