Early Warning Using Competitive Intelligence To Anticipate Market Shifts, Control Risk

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SUMMARYIn the turbulent waters of business, companies run the risk of being blindsided - and sunk-by unexpected developments. Early Warning reveals the key to staying on (or successfully changing) cou...
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SUMMARYIn the turbulent waters of business, companies run the risk of being blindsided - and sunk-by unexpected developments. Early Warning reveals the key to staying on (or successfully changing) course: a CEW, or Competitive Early Warning system, which interlocks strategic planning, competitive intelligence, and management action. Such systems let companies manage risk more effectively and prevent industry dissonance - when corporate strategies are not in touch with market realities.KEY POINTSEffective competitive intelligence (CI) is a critical competency which many organizations are still sorely lackingEarly Warning is filled with horror stories of failed (or nonexistent) CI at one-time world-beaters such as Lucent, Levi Strauss, Polaroid, and ATTThe book then features case studies of CI success in companies using the author's methodology, including Citigroup, Pergo, DASA, and ShellDescribes the three phases of a CEW:- identifying risks and opportunities- intelligence monitoring- management actionand shows how to design and implement themEach section ends with a Manager's Checklist of key points, and includes charts, tables, and other toolsShows how to implement war games as part of risk analysis, and explains why companies should use their own people to conduct them-instead of expensive consultants or software products
Uitgever Amacom
Druk 1
ISBN/EAN 9780814407868
Auteur Gilad, B.
Vakken economie en ondernemen

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