The economy of brands

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Omschrijving

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of th...
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Uitgebreide omschrijving

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.
Uitgever Macmillan Distribution Ltd
Druk 0
ISBN/EAN 9780230232501
Auteur Lindemann, j.
Vakken economie en ondernemen

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