Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property

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A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies todays biggest companies use to maximize the value of their intellectual property Now...
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A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies todays biggest companies use to maximize the value of their intellectual property

Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others Harrison and Sullivan have made an exhaustive study of IAM and its implications for todays businesses.

Uitgever John Wiley & Sons Ltd
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ISBN/EAN 9781118004531
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