Effective innovation in practice opportunities for hands-on learning additional case-based and advanced assignments wi

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The textbook shows, in an impressive and clear way, the underlying factors regarding effective innovation, relevant in our modern fast changing technology-driven markets. Due to customers' increasing ...
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The textbook shows, in an impressive and clear way, the underlying factors regarding effective innovation, relevant in our modern fast changing technology-driven markets. Due to customers' increasing wishes and demands which result in ultra-short products lifecycles, we require new concepts in order to identify proper product innovation strategies that are capable of achieving sustainable competitive advantage.
Uitgever Maj Engineering Publishing
Druk 1
ISBN/EAN 9789079182190
Auteur Slagter, J. Piest, J.P.S.
Vakken Techniek

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