Emarketing strategies for the complex sale

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Turn prospects into buyers with apowerful emarketing strategy! "Albee shows how smart business-to-business marketers learnabout buyers, tell a story, and greatly influence the B2B lead-to-saleprocess...
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Turn prospects into buyers with apowerful emarketing strategy! "Albee shows how smart business-to-business marketers learnabout buyers, tell a story, and greatly influence the B2B lead-to-saleprocess. This is your guide for Web marketing success." David Meerman Scott, bestselling author ofThe New Rules of Marketing and PR and World Wide Rave "A compelling read for both B2B marketing and salesprofessionals alike, eMarketing Strategies for the Complex Sale is a practicaland insightful how-to guide that will enable marketers to drive salesconversions and faster sales results." David Thompson, CEO, Genius.com, and founder of the Sales 2.0 Conference "Albee lays out a path to understanding buyer personas,building their trust, and delivering contagious content that they want to read.A must-read for B2B marketers looking to engage with today's buyers." Steven Woods, CTO, Eloqua, and author of Digital Body Language "If you're looking for a comprehensive, well-researched, single resource to plan,build, execute, and succeed in your eMarketing efforts, then buy this book!" Barry Trailer, managing partner, CSO Insights "New media, content marketing, social networking ...Ardath cleverly wraps theseconcepts in a bow and makes this book required reading.
Uitgever McGraw-Hill Book Company
Druk 1
ISBN/EAN 9780071628648
Auteur Albee, a.
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