Entrepreneur's Guide to Writing

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Entrepreneurs-and entrepreneurial companies-live or die by the quality of their plans and proposals. Whether it's to get funding for a new product line or business from a client, writing hard-hitting ...
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Entrepreneurs-and entrepreneurial companies-live or die by the quality of their plans and proposals. Whether it's to get funding for a new product line or business from a client, writing hard-hitting prose that answers essential questions and makes specific requests is an indispensable skill. Entrepreneur, ad man, and writing teacher Dennis Chambers shows how entrepreneurs can persuade people, through skillful writing, to pony up capital or contracts. This ability-which can be learned-is rare in today's media-saturated world. But it counts more than ever if an entrepreneur wants to make it over the magical five-year hump and on into lasting business success. Numerous examples and exercises ensure that entrepreneurs understand how the writing game is played-and that they play it well. Unfortunately, most don't play this game well. Most business writers mistakenly believe their task is to inform. They write to fill an information gap or to update the reader on a particular project. Or they write about what's important to them. What these writers do not take into account is that the speed of today's work world has reached overdrive.
Uitgever Marston Book Services Ltd
Druk 0
ISBN/EAN 9780275994983
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