Essential Guide to Marketing Planning

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Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-dat...
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Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Woods friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan.

 

This text includes examples of marketing in action from well-known organisations, practical exercises to allow the reader to apply their knowledge and case studies with questions to reinforce understanding of the concepts and strengthen planning skills.

 

Uitgever Pearson Education
Druk 3
ISBN/EAN 9780273773634
Auteur Wood's, Marian Burk
Vakken economie en ondernemen

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