Essentials of global marketing

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Omschrijving

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and funda...
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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
Uitgever Pitman Publishing Ltd
Druk 2
ISBN/EAN 9780273756545
Auteur Hollensen, S.
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