European business environment doing business in europe

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Doing business in Europe is increasingly becoming an everyday reality for many companies, not only for large corporations but small and medium-sized enterprises as well. European Business Environment ...
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Doing business in Europe is increasingly becoming an everyday reality for many companies, not only for large corporations but small and medium-sized enterprises as well. European Business Environment offers you a practical introduction to how to create, manage and develop business opportunities in the European Union. This edition includes the Campuz Creditcard with personal access to the online book.

European Business Environment focuses on the relationship between business and the political institutions, policies and regulations of the European Union. It deals in particular with the impact of the Internal Market on business strategy and practice. To increase your understanding of the workings of the Internal Market, most chapters start with case-studies that explore the multidisciplinary dimension of doing business in the EU (notably involving economics, marketing and law).

European Business Environment is an essential introductory textbook for students at both undergraduate and graduate levels in a wide range of degree and professional programmes, including Economics, MBA, Law and Marketing. It is of particular relevance to students interested in the European context of these disciplines and can be used as a core textbook for courses in European integration or Business and International Environment in Europe and other parts of the world.

The book is supported by an accompanying website.
Uitgever Noordhoff Uitgevers
Druk 1
ISBN/EAN 9789001768911
Auteur Somers
Vakken economie en ondernemen

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