Fame and fortune how successful companies build winning reputations

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Omschrijving

Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this b...
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Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.
Uitgever Prentice-Hall
Druk 1
ISBN/EAN 9780137144419
Auteur Fombrun, C.J. . Riel, C.
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