Firms of Endearment

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Todays best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. Theyre changi...
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Todays best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. Theyre changing their culture and generating every form of value that matters: emotional, experiential, social, and financial. And theyre doing it for all their stakeholders. Not because its simply politically correct, because its the only path to long-term competitive advantage. These are the firms of endearment. Companies people love doing business with, working for and collaborating with as partners. Since the publication of the First Edition, the concept of corporate social responsibility has become embraced as a valid, important, and profitable business model. It is a trend that has transformed the workplace and corporate world. This Second Edition updates the examples, cases, and applications from the original edition, giving readers insight into how this hallmark of the modern organization is practiced today.
Uitgever Pearson Education
Druk 2
ISBN/EAN 9780133382594
Vakken economie en ondernemen

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