Global Marketing Management

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Omschrijving

A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global com...
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Uitgebreide omschrijving

A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
Uitgever Pearson Education
Druk 8
ISBN/EAN 9780273768685
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