Guide to management research methods

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Omschrijving

This text shows business students how to conduct reliable research and how to argue the soundness of their research approach. * A practical introduction to research methods for business students. * G...
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This text shows business students how to conduct reliable research and how to argue the soundness of their research approach. * A practical introduction to research methods for business students. * Gives students the ability to conduct reliable research on the basis of empirical field data. * Takes students through the research process systematically, from the initial definition of a research problem to the final presentation of results. * Demonstrates the interrelationships between the different stages in a research project. * Helps students to decide which methods are most appropriate. * Teaches students to think both critically and creatively about research methods. * Includes the most up--to--date methods, including use of the Internet and email. * Supported by real--life examples, cases and practical guidelines.
Uitgever Blackwell Scientific Publ
Druk 1
ISBN/EAN 9781405115124
Auteur Velde, M. van der
Vakken economie en ondernemen

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