The handbook of online and social media research

Prijs: € 52,71
Verwachte levertijd: 3 werkdagen

Omschrijving

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the l...
Lees meer

Gerelateerde artikelen

Uitgebreide omschrijving

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research. This handbook fills a significant learning gap for the market research profession and Ray Poynter has once again proven that he is a guiding light. The practical and pragmatic advice contained within these pages will be relevant to new students of research, young researchers and experienced researchers that want to understand the basics of online and social media research. Ray s views on how to be better with people and how to maximise response rates are vital clues that are likely to shape the future of market and social research. Peter Harris, National President, Australian Market and Social Research Society (AMSRS).
Uitgever John Wiley & Sons Ltd
Druk 1
ISBN/EAN 9780470710401
Auteur Poynter, R.
Vakken handel en verkoop

Anderen bestelden ook: