The Innovation Paradox

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Its a paradox: as big companies get better at achieving operational excellence, actual breakthroughs seem to decrease. Its the scrappy little startups, with comparatively tiny budgets, that continue t...
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Its a paradox: as big companies get better at achieving operational excellence, actual breakthroughs seem to decrease. Its the scrappy little startups, with comparatively tiny budgets, that continue to be founts of innovation. Why is it that as industry leaders get better at what they do, they get worse at innovation? By conducting deep research within companies as diverse as Apple, Google, Pfizer, General Motors, Nike, and Sony, the authors have found the answer: the very pursuit of operational excellence - that is, making ones existing business as efficient as it can be - blinds managers to the kinds of disruptive business model changes vital for innovation. These changes could threaten all that hard work. Its why Nokia famously killed its smart phone - the company was too invested in dumb phones. Nothing less than a complete redesign and rethinking of the corporation - down to how accountants capture innovation costs and overhead - is necessary to get companies moving again. The authors new model, the startup corporation, marries the strengths of corporate scale to the nimbleness of entrepreneurs.
Uitgever Macmillan Distribution Ltd
Druk 1
ISBN/EAN 9781609945534
Vakken economie en ondernemen

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