International marketing

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Omschrijving

Offers a global treatment of international marketing - providing students with the resources they need to grasp the complexities and issues when marketing across borders.
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Uitgebreide omschrijving

Offers a global treatment of international marketing - providing students with the resources they need to grasp the complexities and issues when marketing across borders.
Uitgever McGraw-Hill Book Company
Druk 2
ISBN/EAN 9780077108304
Auteur Ghauri, P. Cateora, G.
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