International Marketing

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Omschrijving

Now in its fourth edition this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in todays dynami...
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Now in its fourth edition this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in todays dynamic business environment. Contemporary, engaging, and accessible, International Marketing is essential reading for the aspiring practitioner. You will discover: the importance of international marketing to creating growth and value; the management practices of companies, large and small, seeking market opportunities outside their home country; why international marketing management strategies should be viewed from a global perspective; the role of emerging economies in todays business environment; and the impact of increased competition, changing market structures, and differing cultures upon business.
Uitgever McGraw-Hill Book Company
Druk 4
ISBN/EAN 9780077148157
Vakken economie en ondernemen

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