International Marketing International Student Version

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Omschrijving

* Offering more real-world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach * Uncovers all the latest trend...
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Uitgebreide omschrijving

* Offering more real-world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach * Uncovers all the latest trends and hot topics in the field * Emphasizes the multilateral nature of marketing * Prepares readers to manage global marketing activities in an increasingly competitive environment
Uitgever John Wiley & Sons Ltd
Druk 6
ISBN/EAN 9781118830284
Auteur Kotabe, Masaaki
Vakken economie en ondernemen

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