International place branding yearbook 2011

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The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural...
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The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
Uitgever Macmillan Distribution Ltd
Druk 1
ISBN/EAN 9780230279537
Auteur Go, F. Govers, R.
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