An Introduction to Behavioral Economics

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An Introduction to Behavioral Economics offers a comprehensive, rigorous, and up-to-date introduction to what is one of the most rapidly advancing areas in economics today. It considers the debates in...
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An Introduction to Behavioral Economics offers a comprehensive, rigorous, and up-to-date introduction to what is one of the most rapidly advancing areas in economics today. It considers the debates in this exciting field through a cross-disciplinary approach that incorporates insights from economics and other social sciences, as well as evolutionary biology and neuroscience. This edition features: * two new chapters, Chapter 2 on methodology and Chapter 4 on beliefs, heuristics and biases * fully revised content, including expanded material on neuroeconomics, rationality, and behavioral game theory * a large number of real-life case studies and examples, as well as review questions
Uitgever Macmillan Distribution Ltd
Druk 2
ISBN/EAN 9780230291461
Vakken economie en ondernemen

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