Leveraging the new infrastructure how market leaders capital ize on information

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Omschrijving

Imagine thinking about your companys information technology in the same way that you think about its investment portfolio: as a bundle of assets that - when managed right - will generate revenues and ...
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Imagine thinking about your companys information technology in the same way that you think about its investment portfolio: as a bundle of assets that - when managed right - will generate revenues and savings. Heres just such a framework for leveraging IT (technology, networks, data, and software) - one that enables business managers to make the important decisions about the potentially confounding mix of high-technology that influences near- and long-term planning, affects the ability to support customers, and dictates the flow of daily operations. Drawing upon their rigorous research with more than 100 top multinationals, the authors present a rich and varied range of examples of IT investment strategies that have reaped rewards for firms such as Citibank, Honda, Johnson & Johnson, Ralston Purina, the Development Bank of Singapore, and Telstra. This hands-on resource, compete with benchmarks and case studies, creates the common ground where both management and IT can meet, communicate their goals, and agree on the best plan for getting there.
Uitgever Harvard Business School Press
Druk 1
ISBN/EAN 9780875848303
Auteur Weill, P. Broadbent, M.
Vakken economie en ondernemen

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