The long tail the revolution changing small markets into big business

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Omschrijving

Examines how technology has changed the face of the marketplace, offering an abundance of variety to consumers who want more of a choice, and can get it because of the commercial viability of distribu...
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Uitgebreide omschrijving

Examines how technology has changed the face of the marketplace, offering an abundance of variety to consumers who want more of a choice, and can get it because of the commercial viability of distribution, manufacturing, and marketing.
Uitgever Random House
Druk 1
ISBN/EAN 9781401302375
Auteur Anderson, c.
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