The long tail: why the future of business is selling less of more

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Revised and updated with expanded coverage of the revolutionary changes taking place in today's business arenas, a best-selling guide challenges popular beliefs about the marks of successes and failur...
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Revised and updated with expanded coverage of the revolutionary changes taking place in today's business arenas, a best-selling guide challenges popular beliefs about the marks of successes and failures as well as the direction of near-future commerce and culture. Original.
Uitgever Random House
Druk 1
ISBN/EAN 9781401309664
Auteur Anderson, c.
Vakken economie en ondernemen

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