Making meaning: how successful businesses deliver meaningfulcustomer

Prijs: € 34,12
Verwachte levertijd: 3 werkdagen

Omschrijving

In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, this book argues, is in providing meani...
Lees meer

Uitgebreide omschrijving

In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, this book argues, is in providing meaningful customer experiences. Writing in the tradition of Louis Cheskin, one of the founding fathers of market research, the authors of Making Meaning observe, define, and describe the meaningful customer experience. By consciously evoking certain deeply valued meanings through their products, services, and multidimensional customer experiences, they argue, companies can create more value and achieve lasting strategic advantages over their competitors. A few businesses are already discovering this approach, but until now no one has articulated it in such a persuasive and practical way. Making Meaning not only encourages businesses to adopt an innovation process that's centered on meaning, it also tells you how. The book outlines a plan of action and describes the attributes of a meaning-centric innovation team.
Uitgever Addison Wesley Longman GBP
Druk 5
ISBN/EAN 9780321552341
Auteur Diller, S.
Vakken economie en ondernemen

Anderen bestelden ook: